1. Research the website where you will be making your purchase from. There are still websites out there that are operating "on the fringes" of fair play and do not necessarily deliver what they've promised to delivery when they've promised to deliver it. A little homework up-front can save you a lot of aggravation down the road. In particular, look for websites that have verifiable testimonials (i.e. testimonials from customers who you can email to verify that the company is legit).
2. An alternative to verifying a website's reputation through contacting a customer directly is to ask around in your circle of World of Warcraft friends for recommendations. If you don't have any personal friends who have purchased WoW gold online, you can always visit one of the many forums devoted to the game. Most will have one or more threads devoted to gold buying and you should be able to get a recommendation there. Either read through the thread to find a "success story" or post the question to the forum yourself.
3. Look at the company's website. A WoW gold selling company that has been around for a while will usually have a very professionally done website. The less than reputable companies (the ones that spring up and disappear quickly) will usually not put much work into a professionally done website simply because they know they're not going to be around for any length of time and don't need to spend any time or money to look professional.
4. The fourth way to determine the reputation of the gold selling company is to visit the customer service area of their website. Do they provide a live chat service where you can talk to a representative in real-time? If not, they should at least have a dedicated customer support email address. Send an email to that address and see how fast their response time is. In general, the faster the response, the more reputable the company will probably be.
By following the above 4 simple tips, you should be able to have a worry-free and successful WoW gold buying experience.
Buying World of Warcraft gold is something that should be approached with caution. There are, unfortunately, websites out there that will "take your money and run". To avoid having this happen to you, it's important to know the best way to go about making a World of Warcraft gold purchase. It is also important to educate yourself on some very simple tips, tricks and guidelines that, if followed, will make sure that your WoW gold buying experience is a positive one.